The VIP Lounge project began with a vision to craft a unique, artistic environment, epitomizing high-end design. Every detail, from the structure to the sensations within, was meticulously considered to ensure a surprising experience. The lounge offers a sophisticated journey, rich with culture, variety, art, and design. Design, a melting pot of influences, utilizes color, materials, ceilings, and light to create brand new spaces, providing a unique encounter in every area, from lounges to restrooms.
The Hyundai Seoul lounge adopts a subtle design philosophy, prioritizing simplicity while maintaining a distinct stylistic signature. This reflects Hayon’s characteristic approach, emphasizing materiality, innovative lacquer surfaces, and a soft, enveloping ambiance. Envisioned as entirely organic, the lounge evokes a dreamy, Mediterranean softness through rounded furniture, sculptures, and carefully selected flooring. The interplay of colors and materials constantly highlights their essence, inviting discovery of new, exquisitely combined textures that define the space’s unique feeling.
A profound dedication to detail permeates the Hyundai Seoul lounge, with strong emphasis on every element. The immense atmosphere is a living tapestry where details flourish: from tactile handles and nuanced lighting, to intricate surface patterns, artistic sculptures, and superior seating craftsmanship. The harmonious composition of tones and elements, and thoughtful material junctions, transforms the space into a “jungle of ideas” and beauty. Like a grand opera, each component resonates individually, uniting to form a singularly beautiful and cohesive experience.
Central to the lounge’s identity are sculptures that are pure artistic expressions, also functioning as integrated lighting elements. These reflective surfaces transport visitors into another realm, igniting a desire for exploration. As both an artist and designer, Hayon’s vision ensures each space possesses a strong artistic identity. The incorporation of humanized animal features creates new, evocative forms, forging a connection to humankind. This imbues the spaces with exclusivity and uniqueness, deeply engaging their audience.
