The Forma collection for Choemon reinterprets Japanese porcelain tradition through a contemporary lens. Each piece—plates, bowls, and cups—combines the purity of geometric forms with the artisanal expertise of the workshop founded in 1879 in Ishikawa, Japan. Simple, balanced volumes highlight the porcelain’s quality and the timeless nature of the design, intended for both everyday use and fine dining contexts.
The dialogue between Jaime Hayon’s European aesthetic and Choemon’s Japanese craftsmanship is reflected in the color palette and hand-painted finishes that give each object its unique character. The collection emphasizes the meeting point between tradition and modernity, becoming an example of how ancestral craftsmanship can harmoniously coexist with contemporary design.