Jaime Hayon’s collaboration with Toy2R in 2002 resulted in a playful and imaginative series of characters, the Art Toyz series. This collection of designer toys transformed vinyl figures into canvases for artistic expression, blurring the lines between mass-produced items and collectible art.
The “Art Toyz” project showcases Hayon’s distinctive style, characterized by whimsical forms, vibrant colors, and a unique blend of surrealism and functionality, capturing the spirit of a movement that continues to influence contemporary design.
