London Battersea Art’otel
Standing nearly 10 feet tall at the Art’otel London Battersea Power Station entrance, Jaime Hayon’s The Dreamer welcomes you to a one-of-a-kind hotel experience that fuses art, design, and hospitality. Step through the doors and immerse yourself in a living work of art. Guests are immediately transported into Hayon’s world of playful surrealism and thoughtful luxury.
Blurring the lines between art, product, and design, from the suites to the spa and public Art Gallery right down to the light fittings, Hayon’s magical touch is everywhere.
Hayon is the hotel’s designer and signature artist and has created a unique identity that will inspire, intrigue and excite guests. A stunning array of paintings, prints, photography, sculptures, and tapestry accentuates his interior design. He was inspired by the power station’s history and heritage to envision the hotel’s future as the center of a new cultural district and neighborhood for London.
“I wanted to create a journey for guests and bring a completely new hotel experience to London, one that blends great comfort with a new vision of contemporary creativity. It’s been a true honor to work on this project,” Jaime Hayon. “
The main lobby features an enchanting, wall-length cabinet of curiosities – filled with fascinating objects meticulously curated by Hayon from both his own work and other artists, as well as vintage finds from around the world. From eclectic vases and ceramics to unique glass objects, the cabinet represents the cultural diversity of the capital city where art’otel lives and sets a tone of playful surrealism. The surrealist touch is further enhanced by a series of Klunderbie images commissioned by Hayon that make a witty nod throughout to British cultural icons and history.
‘Checking in is the most boring experience,’ To me, this is giving a bit of love to the guests arriving at the hotel.’ Jaime Hayon
The tranquil and relaxed lobby area is a soothing haven for guests or locals seeking to escape the bustle of one of the most vibrant cities in the world. The mirrored check-in desk features Hayon’s signature curves lacquered in light teal. Elegant brass lifts lead to deep green corridors, guiding guests to bedrooms where Hayon’s contemporary expressionism is fully displayed. The room design concept centers on combining great comfort with fun and boundary-pushing design in bold pastels and deep tones that create a restful environment of playful luxury. Every room features custom art by Hayon on the walls, a sumptuous mix of his furniture designs, and exquisite details that reveal themselves in every corner.
Back downstairs, the hotel’s ground floor restaurant, Tozi Grand Cafe,is a dazzling circular room conceived as a theatrical space that operates as the hotel’s art gallery. A series of beautiful custom-made Hayon tapestries made in the Netherlands from recycled yarn hang in the air to punctuate the space. Looking up, a rich red sculptural piece overhead evokes Alexander Calder with its kinetic energy and vibrant forms.
The theatrical mood carries across the public spaces. Hayon wanted to create a behind-the-scenes atmosphere as if entering the reinterpretation of an exquisite dressing room – sleek, chic, and iconic. That same approach can be seen throughout this sensational new space, a testament to The Dreamer, who stands at the entrance and a destination that will be on the must-visit list for design lovers everywhere.
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