Artquitect – The Hayon Collection

Bisazza Bagno is a natural extension of the Bisazza brand and was created to complete the product offer to private clients as well as the hotel industry and top end contract sector. The division is a completely new branch of the company, with a dedicated sales team and a distribution network of its own, though it draws upon Bisazza’s extensive sales network. The Bisazza Bagno collections will be available at the 12 Flagship Bisazza stores (Antwerp, Barcelona, Berlin, Chicago, London, Los Angeles, Miami, Milan, New York, Paris, Rome, Tokyo) and through a network of international retailers. Bisazza Bagno can be seen at ISH in Hall 3.1, Stand A10 with a presentation of “The Hayon Collection” designed by Jaime Hayon. The decision to entrust Jaime Hayon with the design of the first Bisazza Bagno collection was motivated by the common aesthetic and stylistic values the Spanish designer and Bisazza share. This first collaboration will be followed by the other collaborations with an array of internationally recognized designers to build up a comprehensive design focused bathroom product portfolio. The hallmark of Bisazza Bagno will be its consistency with all of Bisazza’s other product lines, from the celebrated mosaic to the furnishing accessories of the Home collection.

The idea behind the new bathroom collection is clearly expressed by Jaime Hayon: “The collection recalls the glamour of the 1930s with a Scandinavian touch and feminine shapes. Elegance is the main trait of this innovative collection. The bathroom is the most important room in the home and it should not be hidden. With this collection, it becomes an area you want to show, a place you can keep open. The bathroom becomes a stylish room, full of charm and style, with a strong identity.” The first range to be presented at ISH Frankfurt include a selection of bathroom furniture such as console tables and cabinets as well as basins, baths, brassware, shower screens, mirrors and lighting, as well as a variety of accessories and decorative items. The Hayon Collection evokes, in different ways, the Art Déco aesthetic both in terms of the shapes used, the colour palette of white, black, gold, platinum and the choice of materials such as marble, ceramic, chrome steel or glossy copper finished aluminum. With this substantial new bathroom offer, Bisazza Bagno will set itself apart from other sanitary ware manufacturers and it also reinforces Bisazza’s position as a company dedicated to championing contemporary elegance in the home.