Bold, colourful, comfortable andpacked with identity and emotion, in Hayon’s very personal style, the new collection together with ZARA says “dare to play”. “It has been a really exciting collaboration”, says Hayon. “We have brought the best of each of our identities to the table and then turned everything around. The aim was to make an apparel collection for now people. I brought the challenge of not being afraid to be expressive and joyful with what we wear and Zara took it on. It´s really special to see this collection come to life”.
Created by the Spanish artist/designer together with one of the largest international fashion companies in the world, this dreamy streetwear collection is colourful, funky, urban, contemporary and
daring. Embracing joyfulness in a comfortable way, the selection of t-shirts, sweatshirts, knitwear, accessories, pants and outerwear are impossible to forget.
The quality of the finishes and raw materials stand out. A bet for the best organic cottons, American terry cloths with high-twist yarns as well as high-quality intarsia energise the collection and create a true statement of “wow”. Hayon’s unique graphic style, hand drawings, il- lustrations and paintings are interpreted in these exquisite materials and by using a wide variety of printing and embroidery techniques such as puff print and high-density prints, as well as the use of digital printing and high-definition embroidery. Relaxed fittings for great comfort, everyday apparel for contemporary people that are not afraid to smile with what they wear.