The spaces created for Fritz Hansen showcase the brand’s iconic nordic furniture, with interior designs shaped by long-time collaborator Jaime Hayon. The Bangkok showroom, a renovated 1950s residence, features a landscape inspired by the curves of classic Fritz Hansen pieces, with a playful rabbit sculpture by Hayon welcoming visitors. Its interior blends retro-futurism with pastel colors, highlighting furniture and abstract paintings created by Hayon. The Singapore lounge, meanwhile, uses intricate metal structures to create cozy, distinct spaces within an industrial building, combining pale terrazzo and light walls with bursts of color and natural wood to showcase the full range of Fritz Hansen’s collections.
At design events in Seoul and Milan, Fritz Hansen has created immersive and engaging exhibition stands. The Seoul stand at the Living Design Fair was a colorful and playful space designed to offer ever-changing perspectives, highlighting the brand’s quality craftsmanship. In Milan, the “Fritz Hotel” stand at Fuorisalone celebrated the partnership with Jaime Hayon. This project created a journey through a series of distinct environments—from a reception area to a restaurant and various lounges—that elegantly blended vibrant tropical elements with classic Nordic design, allowing visitors to experience the enduring collaboration between Hayon and the brand.
