Jaime Hayon has accomplished many things in his career, creating products, art and interiors that have firmly established him as world class talent but with the opening of the new Hotel Torre Madrid, he opens a new personal chapter. As a native Madrileño the chance to create something unique for the Barceló Hotel group in one of the city’s most iconic buildings was an opportunity to bring his signature talents to his hometown.
“I was fully dedicated to the creation of a very special and unique space that would represent a new vision of Spain, a vision far from the traditional aesthetic , aside from being my hometown, for me Madrid represents Spain’s diversity and richness.”
Steeped in Spanish historical and cultural references, Hayon takes us on a visual journey through Spain’s past, mixing architectural details that evoke Roman arches and rich, jewel like tones and finishes reminiscent of the Arabic and Moorish influences that have helped create the beauty of Spain. The influences of the past are matched by an elegant design that unifies historic grandeur with a modern approach, amplifying the natural light and filling each space with some of the finest European brands of furniture, perfectly lit and furnished in a palette of colours that reflect the richness and warmth of Spain itself. In the Torre Madrid, Hayon has created a magical space that will undoubtedly become a destination not just for visitors but for the people of Madrid. This is a hotel that sits perfectly in a city that is home to the Prado, a museum level quality of materials and finishes combined with Hayon’s clever and thoughtful design brings a luxurious glamour to this iconic building at the very heart of the city.