Author: claudia

“The idea was to create a “typical” Danish lounge chair, expressive and modern. Comfort was a key factor, as was the combination of the best of Danish design tradition and modern technology,” notes Jaime Hayon. Perfectly proportioned with a solid frame available in natural oak, stained oak and black ash – the open, low-slung silhouette has a contemporary feel despite its classic roots. Elegant from every angle, the decorative joints with gently rounded edges are assembled by hand in a nod to Danish heritage designs and craftsmanship tradition. Exaggerated armrests – wide and flat – embrace and support the body, as does the curved backrest, angled in an upright position for comfort when sitting for prolonged periods of time. Enhancing the laid-back feel, generously sized cushions are upholstered with detachable covers in textile or leather, allowing you to easily change the expression. Fitting seamlessly into any setting – from homes to hotels and office headquarters – it lends beauty to every environment thanks to its honest, timeless expression. “The Lounge Chair JH97 is more than just a chair: it’s expressive, light and comfortable, bringing life to a wide range of spaces,” comments Jaime Hayon on the versatile new design.

A series of side tables, Explorer 1, 2 and 3 inspired by the playful and what remind one of jelly-beans, rounded sweets that that children eat in the US. This childlike inspiration has at the same time a very elegant beauty which generally is characterised in my designs. It’s about new shapes, different objects within the market that want to convert into emblematic pieces because these tables are not only functional but sculpturally strong. Painting some of the parts with a gloss finish and others in matte at the same time, reflective top surfaces and the different combinations of colours give an even more richness to the collection which pretends to be blatantly decorative. They are pieces that communicate. There are also mono-colour versions carrying the same sculptural character, exclusively offered through BD.

Inspired by an elephant, this emblematic chair mirrors its muse’s large physical form. Viewed from behind, it’s easy to spot the swell of those two large ears, emerging in a rounded curve from the solid bulk of the chair’s body.

The similarities don’t end there. The base – available in metal or solid wood echoes the creature’s four sturdy legs, while the shell comes in a range of contemporary colours and with the choice of full upholstery with either fabric or leather.

The impact of this evocative piece extends beyond its physical appearance. While the Elefy’s streamlined shape is distinctly contemporary, the chair was designed with comfort in mind. Instead of angular edges and an aggressive form, its cupping shape cozily envelops the sitter from all sides. Much like the gentle nature of an elephant, the chair was designed to encourage a sense of wellbeing.

“With the Elefy, I enjoyed the creative challenge of crafting an inanimate object in the shape of such a distinct animal,” explains Hayon. “While this piece is unconventional, it also takes comfort very seriously.”